In case you don’t know, I am a marketing student–a business administration-majoring-in-marketing-management student to be exact. We recently concluded the preliminary portion of all our classes but I’ve already learned a lot in my marketing class. My professor, Dr. Leonardo Garcia or Dr. “Nards” as we all called him, taught at a fast pace and I am getting the idea that I need to do a lot of speed reading and mental running if I wish to pass his subject with flying colors. 🙂 One of the main topics of our discussion is about the corporate social responsibility or CSR of companies. Gone are the days when marketers are only concerned with producing goods and selling them to customers who don’t know what to do with their money. In fact today, customers set the tone and trend for products that marketers must keep up with them! This reality calls for speed, innovation, creativity, and resourcefulness, as well as ethics and social responsibility.
In connection with CSR, I want to share with you guys this video/project that Coca-Cola Philippines created. I believe other countries are doing the same thing, but of course, no other campaign on happiness would touch your heart the best than one that involves your fellowmen. The first time I saw this, I cried. 😉 Somehow, even for just 4 minutes, I heard what overseas Filipino workers (OFWs) really, really wanted and felt even a tinge of their emotional burden. I bet if they’re earning here in the Philippines what they are earning abroad, they wouldn’t want to fly to distant countries. For parents, it’s heartbreaking not to witness the growth of your children (my Dad himself said it; he’s glad he witnessed ours). For young single children, it’s just as heartbreaking not to live beside your old, and sometimes, even sick, parents and also witness the growth of your younger siblings.
After watching this video, I embraced my role as a marketing student all the more. If this is what I am tasked to do–reconnecting separated families and making Christmases memorable–then I’m game. Living the line with joy is what I aim to do, after all. 😉 (naks may tagline din ako hahaha)